Wetzel Pretzel Gift Card
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Wetzel Pretzel Gift Card
Topics covered: retail advertising, social media, analytics, personalization, search, video and more. Topics covered: e-commerce, payment technology, IT, in-store technology, cyber security and more. Topics covered: supply chain and logistics, sourcing, real estate, trade and more. Wetzel's Pretzels boosts mobile sales with new rewards app that lets users earn loyalty credit for every item they buy and send virtual gift cards to friends, highlighting another lucrative mobile sales opportunity for quick service restaurant chains
The bakery chain launched the new Wetzel's Pretzels Rewards mobile app — which is powered by Relevant Mobile — to iOS and Android users last week. In addition to allowing customers to take advantage of an item-based rewards program that differs from restaurant brands' typical visit-based or card-based loyalty experiences, Wetzel's Pretzels drives sales by allowing users to purchase cards, mobile gifts and
to send them directly. friends in the app. "For QSRs and casual dining alike, digital gift cards are increasingly important as restaurants look to offset the cost of plastic cards and reduce the frequency of gift card purchases," said Gerrine Pan, founder of Relevant Mobile.
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Plus, it's a way to put that sales opportunity in someone's pocket all year long, instead of waiting for it to grab their attention during the end-of-the-year gift card sales push that's traditional in our industry .” Dive into mobile sales Wetzel's Pretzels, which currently operates more than 300 locations worldwide, launched its revamped app last week, allowing customers to pay with their smartphones, deliver virtual gift cards to other friends and earn
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free pretzels through its rewards platform. Users will receive a free bagel on their birthday, as well as a free bagel item when they purchase six bagel items through the app. Wetzel's Pretzels rewards platform differs from typical chain QSR programs in that it is item-based.
Members will earn credit for each item they purchase rather than each visit. This means customers who purchase multiple menu items in one visit will be able to accumulate multiple credits. Whenever a person buys a bagel item — like a Wetzel dog or a bagel — he or she will be able to scan their smartphone at the register and collect a point on the app's rewards meter.
Once the meter reaches six points, the user will receive a free item. "The Wetzel's Pretzels rewards program is a unique fit for its menu and the way guests tend to shop at Wetzel's Pretzels," said Ms. Pan. "Instead of earning points per dollar spent or just earning rewards credits for a specific item, guests using the Wetzel's Pretzels app will earn rewards credits for each pretzel item they purchase.
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“Also unique is how the whimsical and playful personality of Wetzel pretzels came through in the design. Keep an eye on that bagel in the oven as you earn more loyalty credits and you'll see what I mean!” Loyalty app must-haves In addition to implementing a rewards system, quick service restaurant chains should also integrate virtual gift card purchase options into their loyalty apps.
This way, longtime fans of the brand will be able to easily purchase a mobile gift card for a friend and family member without having to physically visit a location. Wetzel's Pretzels allows users to select a card design, enter the recipient's name and email address along with the gift card amount, and complete the transaction directly in the new app.
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Individuals can also use the app to make in-store payments, find nearby Wetzel's Pretzel locations, refer friends and monitor their rewards activity history. The bread brand's revamped app joins a host of faithful iterations from other fast-casual chains. Rita's Italian Ice recently launched an improved app that uses beacon technology, social sharing and rewards tailored to user preferences, showing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront (see story
. Additionally, Firehouse Subs introduced a revamped app last year – also powered by Relevant Mobile – that includes mobile ordering capabilities as well as in-app games that allow consumers to earn additional loyalty points for extended engagement (see history) . "Each loyalty system has its advantages and disadvantages, but mobile loyalty programs are not limited to any one type," said Ms.
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Pan. “Which loyalty program structure is right for your brand depends on your food offering as well as the behavior you're trying to encourage. "For example, if you're a hot dog vendor and your food offering is primarily one item (a hot dog), a punch card-like program like 'buy 10 hot dogs, get one free' would make sense here."
she. said. “However, if you're Cheesecake Factory with an extensive menu, then an item-based structure is going to annoy a lot of people who can't earn credit based on what they usually order. “The different structures of the program lead. different guest behaviors, but keep in mind that the financial implications and the data you can get from each differ as well.”
Purchase a gift of up to $1,000 in tip to spend at Wetzel's Pretzels. Delivered on a personalized card via email, mail or print.I've been to the Ross location twice this week and to my pleasant surprise, the bagels were soft and fresh and the mango boba slushie was perfect!
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Now... read review Think this business needs no business as it closes earlier than advertised . I came twice at least 45 minutes before they were posted... read review Terrible staff They never have anything Staff gets paid to stand up Burnt bagel dogs read review Buy a gift for Wetzel's Bagels.
The Giftly Advantage
Give your friends the gift of Wetzel's Pretzels located at 20700 Avalon Blvd, Ste K07 in Carson, CA. With Giftly, you can buy a Wetzel's Pretzels gift online and have it delivered instantly via email or text, print it yourself at home, or have it professionally printed and delivered by mail.
It's like sending a gift card or gift certificate, except the recipient has more flexibility in how they spend it. Click here to send a gift of up to $1,000 with the suggestion to use it at Wetzel's Pretzels. Search for your business to update your business information, customize this listing and more!
With Giftly you find a perfect balance, the ingenuity of a Wetzel's Pretzels gift card with the flexibility of cash. Donate up to $1,000 in tips to use at Wetzel's Pretzels. Delivered in a personalized greeting card. Gifts can be sent by email, SMS*, post or you can print them yourself.
They redeem the gift on our website and choose to have the funds deposited into their bank account, Paypal account or mail a Visa gift card. They can spend the money on Wetzel's Pretzels or wherever they want! If you have questions, need help, or want to edit, resend, or cancel a gift, please visit our Help Center, where you can access a variety of self-service tools and FAQs.
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