Ssense Gift Receipt
Ssense Gift Receipt - RayID: 7bf64c3279ed497f IP: 36.82.97.81 RayID: 7bf64c3279ee497f IPv4 Series: 36.82.97.81 In the fierce competition of e-commerce websites, one has become the first choice of the younger generation of online shoppers. As a subscriber, you get 10 free articles per month. Anyone can read what you share.
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Ssense Gift Receipt
MONTREAL - In June, Ssense CEO Rami Atallah was shocked to learn that the online retailer he founded had received an investment that valued the company at $4.1 billion. No uncapped bottles or disclosed bonuses. His regular Zoom meetings continued uninterrupted. Don't forget, that means the company, which started in his hometown of Montreal in 2003 with the help of his two brothers, is now one of the most valuable e-commerce ventures in the world.
It didn't surprise us," Mr. Atala said recently at the five-story Ssense store near Montreal's touristy Old Port. “That number is within the range we think it is, but we don’t think it’s where we’re headed.” Sequoia Capital, a technology-focused venture capital firm, made a minority investment in the platform (neither firm disclosed the amount invested).
The amount of value is by far the thing Ssense is most proud of, and it puts it in the ranks of the biggest e-commerce companies like YOOX Net-a-Porter Group and Farfetch, although those two companies have sales in the public. Ssense has said it will bring in more than $750 million in revenue this year, but it's not personally sure how much, and so far it hasn't received any significant outside investment.
The Early Years
Of course, the word "self-esteem" doesn't usually come to mind when discussing heavyweight designers and streetwear, such as the offerings from Ssense. Although born in Palestine and raised in Damascus, Mr Atallah, 39, would prefer not to be the face of the company, but he has quietly become one of the most influential figures in manufacturing.
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He oversees 1,300 employees across North America and Europe, along with his brothers, the company's COO Firas, 41, and COO Bassel, 37. His penchant for betting big on up-and-coming designers has made Ssense a hot spot. Even before designers like Virgil Abloh, Demna Gvasalia and Matthew Williams became the brains behind some of fashion's oldest luxury houses, Ssense was selling their first collections.
These three now dominate the creative frontiers of menswear at Louis Vuitton, Balenciaga and Givenchy. Ssense has supported French designer Marine Serre from the beginning, when she was presenting her collection in her Parisian bedroom. Mrs. "It's really special when they come to me," Serre says. "They have ideas. They're willing to take risks."
destinations of consumers. The company says the platform offers more than 70,000 items from top brands and 700. He likes to place high fashion brands like Gucci and Prada, which he teamed up with in 2017, alongside high street names like Noah and Jun Takahashi's Undercover.
‘Expert Outsiders’
Also, Ssense is a retailer that is rarely recognized as a brand. Mr Atallah wants to make his company the result of a "cultural experiment". He is heavily invested in the editorial board, which is overseen by Joerg Koch, the founder of the German magazine 032c.
In 2019, collaborations with companies large and small were a regular occurrence, as well as creating cultural events, such as a replica of Virgil Abloh's Chicago studio being built in Ssense's retail space, designed by architect David Chipperfield, or Prepared by ARCA experimenters. Efficiency on all five floors, including drainage.
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This summer, Burberry teamed up with the retailer to launch a capsule collection designed by Peter Saville and Jo Ratcliffe. As part of the collaboration, Burberry has invited Ssense to add its modern fixtures to the SoHo store. Ssense is also testing new versions. The retailer has launched Everything Else, a new home and lifestyle stand, after experiencing what Mr Atallah described as a "10% to 20% increase in demand" during the 2020 pandemic.
The new categories are a variety of luxury goods — including Tom Sachs’ X Chair, which costs $12,500 each — as well as children’s clothing, personal electronics and pet clothing. Searle and Heron Preston. Mr Atallah described his upbringing in Syria as a culture that was "far removed" from the fashion world.
Data First
Music lessons, French school and competitive tennis filled the lives of the brothers. The eldest brother Feralas remembers that they have been under the pressure of this society since they were young. "He's narrow-minded," he said. "Success means being a doctor or an engineer, otherwise you will be nothing." said Rami Atallah, whose first impressions of modern Western Europe came from Nike tennis shoes, especially Andre Atallah
Washable and colorful designs by Andre Agassi, their father would bring them back from his business trips from France. Although Mr Atallah was Syria's under-14 tennis champion and his first goal was to play at Roland Garros, his future may have been sealed when his tennis coach started introducing him to the internet.
I was like, 'Wow, I want to do that,'" he said. "That piqued my interest." After his steel importer father moved the family back to Montreal, Mr. Atala went on to study computer science at the Polytechnique de Montréal, where he began to understand the potential of selling clothing online.
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He started reselling his jeans designs, buying them at discounted prices from local sellers, first on eBay and later at Ssense, an interior label he hired for his graduation designs. "That's not including handling customer service, shipping and packaging," he said of his early role at the company.
Welcome
For a while, I was a photographer. I also knew how to touch up products." When he discovered that he could make a lot of money selling products like Diesel, Mr. Atallah borrowed a little money from his father and let his Two brothers joined the business.
We never doubted that," Bassel said of Lamy in a phone interview. Since its inception, Ssense's chief operating officer, Bassel, characterized the early years as "tinkering." ’ he said. ‘Like: How do you use Photoshop? How do you print the headers? How do you compare products?
how to buy? How do you ship it? We haven't let up since then. On that call, Ferras remembers that even though he was chief financial officer at the time, he was in charge of packaging and shipping products. "I'm going to create these big lines at the post office," he said. "I'm sure the customers there
hate me. "Ssense seems to work in its design world. Geographically, it's happening in a sense. Its headquarters are in Montreal's pajama district, far from the world's modern big cities. That's the way Malam Atallah likes it. Even though Today, he rejects any level of internal influence, preferring to say no. Considering himself and his team “foreign experts.” It’s an idea he clings to, in part because he rarely draws talent from competitors.
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