Size Of A Gift Card
Size Of A Gift Card - It's no secret that gift cards are a solid investment for businesses in all types of industries. Gift cards are the number one request every holiday. The gift card market is growing 10% annually and approximately 72% of consumers will spend more than the value of their gift card when making a purchase.
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Size Of A Gift Card
All it takes is getting your card off the shelf, and one of the best ways to do that is through stunning design. Designing a gift card that perfectly represents your business can be difficult, so here are some tips and strategies to get the most out of your gift card.
Unlike business cards, gift cards don't have to sacrifice space to convey information, allowing card design to be more open to color, creativity and branding. Gift cards should be instantly recognizable to you, and therefore should maintain brand consistency throughout. If your brand has a specific color used in its marketing or logo, you should let it shine through in your gift card design.
Think of gift cards as advertising for your business that goes into your customers' wallets, so your branding and signage can be better and more attractive. Most gift cards stay the same size; standard is 3.375" x 2.125" and .03 inch thick. It is the same size as a credit card and can fit in a wallet.
What You Need To Know To Design A Gift Card
Although these are the most popular sizes, that doesn't mean you can't explore other shapes, sizes and things. Here are some ideas that may be worth considering for your business. Simple changes like rounded corners, straight corners or cut corners will make an impact on your customers and the size of your card.
Rounded corners are the most common, and this choice makes sense; it is the most portable and easy to fit in a wallet. Sharp corners usually look more professional but are less effective on mobile. Corner cutouts can add a little extra flair to your design and inject some creativity into your gift card design without sacrificing effectiveness.
A personalized design that matches your brand can be one of the first ways to help your gift cards fly off the shelves. If you find a design that really matches your brand or shows off what you do best, customize your gift card design to reflect that!
If you're a coffee shop, make your card look like a coffee cup. Breweries can design their cards like pints. This may change the size of the card, but it's instantly more memorable than the look and feel of a traditional gift card. There are hundreds of different possibilities to present your work on design and you can explore some of them here.
Brand Consistency
If you are looking for different possibilities for your size and thickness, there are pros and cons to each option. If your card is too big, it might not fit in the wallet, but if it's too small, it might get lost in the wallet.
If you make your card thicker than the standard size, it may be too difficult to insert into the wallet and the thinner ones may lose their durability. The choice is up to you and your business, and it all comes back to brand equity.
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When it comes to showing what your brand can do best, no size setup is unreasonable. Gift cards have an interesting freedom in their aesthetic choices, which leads to all kinds of design options. Many choose to go minimalist, choosing to promote colors and logos as the most prominent features of the card.
This doesn't mean you can't fill your card with information; The best strategy is to use the space on your card as a travel ad, and however you choose to use that space is up to you. However, there are many ways to enhance your card presentation.
Shapes And Sizes
Finish: Choosing a finish can help enhance the presentation of your card. Depending on the impression you want to leave, there is a type of finish for you. Foiling or foil stamping is a premium printing method that involves creating a custom metal design for your gift card.
Blank business cards have a natural design that puts the focus on your logo. Add sparkle to your gift card design and make a strong first impression and statement with its glossy finish. There are many more to choose from, and each can help in different ways.
Colors: When designing your card, you may be asked about your color choices, which look like this: 4/0, 4/1, 4/4. It may seem complicated at first but it is very simple. 4/0 means that only one side of the card is full of color, and the other side will be completely blank.
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4/1 means one side is full color, but the other side will not have full color but may have text on it. 4/4 means full color on both sides. In addition to setting the color on your card, it should be consistent with your materials and branding.
Custom Shapes
Using your card and logo together can make for an eye-catching card with no extra work! Style: Your gift card design doesn't have to be formal like opting for rounded or traditional corners; Your card design is only limited by your creativity. There are many different styles you can choose for your card to make it stand out from other documents.
This can be anything from using a transparent card design to increase your focus to designing a gift card that looks like your best product; There are many additional customization options. Finding the perfect gift card design for your business can help increase sales and take your marketing efforts to the next level.
For more information about your gift card design options, try a free consultation here. The Plastic Printer Gift Card theme is dedicated to helping you create a lasting first impression in every aspect of your business. We work with companies all over the world; work with a team of professional designers to create the exact product you envision.
Prepaid gift cards have been around for over two decades and have been an instant hit with budget shoppers from all walks of life. They were physical at first, but with the rise in popularity of the Internet, retailers began offering digital gift cards for online shopping.
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