Holiday Gift Guide Examples
Holiday Gift Guide Examples - Hear honest conversations with e-commerce founders who today work with their marketing - beyond the inbox. Our best articles, guides and how-tos. All in one place. Learn more about each drip feature and how to use it with step-by-step instructions. Visit our library to install one of our pre-built workflows or to get some great marketing inspiration.
Source: assets-global.website-files.com
Holiday Gift Guide Examples
May 24, 2022 | 9 min read Buying gifts is not an easy task, especially if you have a long recipient list, little time and a limited budget. As consumers turn to online shopping for ease and convenience during the holidays, e-commerce brands that take the hassle out of gift giving are the real winners of the season.
If you want to increase your holiday e-commerce sales this year and beyond, it's important to create holiday gift guides that help customers find the best gift options for their loved ones as quickly and easily as possible. . Whether you display them on your website, in your email marketing, or with paid ads, holiday gift guides attract prospects from all stages of your sales funnel, and today I'll show you how.
As the name suggests, the main purpose of Christmas gift guides is to guide your visitors to easily find gifts. While doing this, I've seen many brands put together thousands of products on one page and call it a gift guide, in the name of being helpful.
1. Gifts By Category
While this method may work for some, it fails to give consumers a starting point in their gift search. Give your visitors an endless list of ideas and you will confuse them even more. But give them a well-organized gift guide and you'll turn them into customers—this holiday season and beyond.
Source: moneysavvyliving.com
A common way to organize gift guides is to use product categories. Unfortunately, brands that choose this path tend to repeat their product listing pages, leaving little to the imagination of their visitors. But there's a better way to manage gift guides and wool, and Ganga knows it.
Check out this holiday email the company recently sent with the subject line "'Tis The Season... 🎁": Wool and the Band knows the importance of Christmas gift guides and engages their subscribers with a call to action (CTA). Sends a dedicated email. "Get protection," which leads to a landing page: From there, Wool and Ganga recommend holiday gifts that they categorize by design, level and ideas.
This way, whether you're looking for a gift for a beginner knitter or a friend obsessed with handmade scarves, you'll know where to start. And if you don't know where to start, Wool and Ganga lists their best-selling products below: After wishing you a happy holiday, the company creates custom images with links to related products.
2. Gifts By Personality
A dedicated gift guide landing page undoubtedly makes it easier for prospects. But if you don't have the time or resources, you can do the same in your emails. The key is to provide users with relevant categories to browse, especially if you sell a wide variety of products.
When we buy gifts for our loved ones, we naturally think about their personality and interests. That's why organizing gift guides around different personality types helps consumers quickly associate your products in their minds with the recipients. Take a look at this gift guide landing page by Elf Cosmetics: Using humorous headlines and colorful images that appeal to their audience, the company offers gift guides based on different categories, such as price ... by asking if you're cute, spicy
Source: 47d4f59a670b56370f23-13ff77f2af58944b598707957650b918.ssl.cf3.rackcdn.com
or tasty and they recommend different products based on each of them. In keeping with the gift spirit, Elf uses an exit intent popup on its Gift Guide page, and also offers you a gift: Unlike Wool and the Band, Elf includes its Gift Guide with every email.
The bottom line is promoting what they send. This season: While the abstract character types are a good fit for Elf products, they don't apply to all brands. If you sell products that appeal to consumers with different interests and personal tastes, you can use them as categories, as Tattly does: by announcing their 2019 gift guide with an email, Tattly will invite subscribers to start a giveaway.
2. Gifts By Personality
As they do, they include different personality categories in the email so you know where to start even before you visit their gift guide: if you have an art lover or at least one in your life. , you can easily find your way to the landing page and see all the gift ideas for them: see how Tatli highlights the items that are on sale so you know it's the best time.
To buy your gifts at a low price. With countless Black Friday, Cyber Monday, Christmas and New Year deals, consumers are on a constant shopping spree during the holiday season. With a long list of gifts to buy, many shoppers try to get every penny worth.
As your prospects search for gifts with a budget in mind, organizing holiday gift guides by price can improve your visitors' browsing experience and help them easily find what they're looking for. . Knowing this, Snow sends the following email with the subject line "Keep it under wraps": At first, this looks like any promotional email inviting you to the gift guide landing page.
Source: koa.com
But Snow knows that your time (and money) is valuable. Then, in the rest of the email, they recommend gifts in different price ranges so you know where to start: In addition, Snowe keeps the same categories on its landing page and gives you a left-handed one.
3. Gifts By Price
Using the menu allows you to navigate through different price options: This is a straightforward approach that works well for almost any brand, especially if you sell products in different price ranges. . If you want to support your email marketing with spot messages, you can create a product recommendation pop-up and showcase your top products at different price ranges: remember to give visitors some time to see your pop-up.
Looking around before op-shows. Otherwise, you will annoy them instead of guiding them. Grouping your products by category, personality and price are quick wins that you can easily apply to your gift guides. But if you are willing to go the extra mile for your customers, you can create a unique gift guide and add a touch of uniqueness and social proof to them.
Check out this email that Anthropologie sends with the subject line "Holiday yet! 🎁": By positioning their gift guides as a concierge service, the company provides support to its subscribers, as well as creates a special feeling. In the rest of the email they recommend some gift ideas based on the recipient and link to their gift guide landing page: When you visit Anthropologie's gift guide page, a promo video first welcomes you. , maintaining the concierge theme. Like many other top-performing gift guides, Anthropologie uses price, personality and
recipients as gift categories But they take it a step further and also create bespoke gift shops:
holiday gift guide blog, holiday gift guide template, holiday gift guide pitch sample, holiday gift guide magazine, holiday gift guide categories, gift guide emails, holiday gift guide email, gift guide categories