Gift Guide Email
Gift Guide Email - Steal and Deal: Wireless Speakers, Smartphone Stands, Solavaves and More—Starting at $22 We've found the best gift ideas for everyone on your list. We found the best gift ideas for everyone. Whether you're looking for mom, dad, grandpa, grandma or kids, your guide will give you a gift idea (or five)!
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Gift Guide Email
As the holiday season approaches, every blogger, company, and influencer under the sun is creating gift guides for their products and services. It's a timely and smart plan, but a successful guide is more than just a list of useful products. In fact, the product listing is just the beginning.
A productive guide to generating leads, attracting customers, and increasing individual sales totals considers strategic marketing tactics. In short, don't let the holiday mood let you lose sight of your strategy. Here are eight ways you can improve your gift guide marketing this holiday season.
You can't display a long list of gift ideas just as you can't display the text on a page in long, hard-to-read paragraphs. The rule of deciding whether or not a user stays on a page in seconds also applies to gift guides. Instead, divide your gifts by age, interest, or other metric appropriate to your audience.
1. Divide The Guide Into Manageable Sections
This beautiful gift guide from the Rifle Paper Company categorizes gift ideas by interest (foodie, animal lover, traveler), making it easy to find your next step in seconds. Users are more likely to stay on your site because they can click right away. As a Marketing Master, you know that people need to hear your message at least 7 times before they stick to it.
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Your videos, blog posts, and other content shouldn't be "once done." Instead, you can use the gifting guide to revisit your existing content to reach a wider audience and saturate your existing content. Check out CJ Pony Parts' Holiday Gift Guide, which includes YouTube videos explaining car accessories, parts, and more.
This approach provides a more complete picture than product listings and will position you or your clients as experts. It turns out that seeing is believing when it comes to online content. Digital communications with images get over 90% more views than text-only content. We know this is true in everyday digital communications, and the same is true for gift guides.
Boden USA guides you through your vacation with snowy, upbeat videos and graphics, festive font titles, and adorable family photos. The cleverly named "Outfit-inator" offers interactive options for clothes seekers. These visuals go beyond product images to engage customers and immerse each user into the vacation scene.
1. Divide The Guide Into Manageable Sections
Don't let the holiday spirit distract you from the basics. Be sure to incorporate keywords, phrases, and strategic links into this unique content to get the boost you want. With more than 90% of the Fortune 100 companies mislabeling images in their regular content, it's easy to see how image-heavy donation guides can be misused.
This Pennsylvania Vine and Spirits guide is easy to navigate and provides many internal links and keywords by type of spirits, cocktails, and food pairings for those looking for drinkable gifts. Even if your company isn't a non-profit, you can get into the holiday spirit by disclosing the donations your company makes and capitalize on Americans' desire to give more during the Christmas season.
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Charitable giving rises during the holiday season, with approximately 34% of all charitable giving occurring in October, November and December. You can tap into the spirit of philanthropy with our donation guide. Companies like Toms Shoes publish mission statements at the beginning of their 2016 gift guides.
Read the headline "Buying a Pair Gives a Pair" to help shoppers add extra meaning to their purchases. At a time when we're all thinking about giving to charity, this detail can entice more customers to click "Buy". The point of this gift giving guide is to convert visitors into buyers.
2. Give Your Existing Content New Life
But regardless of price or store type, the most important part of the process is the first step at checkout. In fact, nearly 40% of customers are lost in the first step of the checkout process, either registering as a guest or asking them to continue.
Don't ask for too much information upfront, use progress notifications to let your customers know that steps are running out. Visuals that tell you that there are only three steps left or that you've already reached half of your purchase can keep you engaged. Think of the beauty of e-commerce giant Amazon's one-click ordering.
Get as close to the gold standard as possible by using cookies, email identification, guest checkout, and other time-saving options. E-commerce is very important to almost every modern business. However, the fastest-growing segment within that large umbrella is mobile purchases. On Black Friday alone, mobile sales accounted for about 30% of all commerce.
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Test your website on different mobile devices to ensure the user experience is flawless. Pay with ease using mobile-friendly payment options like PayPal or Apple Pay. The online marketplace Etsy provides customers with an app that stores payment information and connects to PayPal. This means customers can easily order from their phones and tablets.
3. Spectacular Visuals Draw More Customers
A common misconception about digital content is that you hit the publish button and you're done. In fact, the work has just begun. Use our social media channels to promote your guide and don't forget our email list. You can segment your gift guide email marketing to test different approaches, such as presenting gifts by price or gender.
We then use the data from the test emails to personalize future emails to ensure high engagement. Encourage sharing by providing the email addresses of your friends and family, or offering an extra discount to anyone who shares the link on your social media site.
Apartment Therapy's gift guide allows you to narrow down the price, recipient's interests, and more, and encourages sharing via the "pin" button on Pinterest. Gift giving guides are everywhere at this time of year, so it's important to make your gift stand out from the crowd.
There are two factors to the success of online gift giving guides. First, as always, content. But as the saying goes, "When a tree falls in the woods, no one will find it in the gift guide." How you market your guide is just as important as the content.
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